About Deanna larue
Where success meets real life and confidence becomes intentional.
Deanna LaRue is an entrepreneur, financial confidence educator, and dynamic speaker known for helping highly driven women step into clarity, ownership, and bold decision-making around their lives and money.
Her work goes far beyond financial strategy, it’s about the reality behind success. The pressure, the expectations, and the invisible weight so many women carry while trying to “have it all together.” A wife, mother, daughter, and proud self-proclaimed “everything fairy,” Deanna brings humor, honesty, and real-life perspective to every stage she steps on.
From playing Santa Claus to managing late-night responsibilities at home, she openly shares what it actually looks like to juggle multiple roles while still leading at a high level and that’s exactly why her message resonates, because it’s real.
A Voice for High-Achieving Women
Today, Deanna brings that real-world experience to stages across the country through her Boujee Boss Lady Financial Confidence platform.
The women she serves are accomplished entrepreneurs, executives, professionals, and business owners managing complex lives. They are earning, building, leading, and providing.
But behind the scenes, many feel:
Scattered managing multiple financial responsibilities
Pressured to already “know everything”
Overwhelmed by complexity
And hesitant to ask for help
Deanna challenges this narrative. She normalizes the truth that confidence is built not inherited. Through her work, she helps women stop dimming their ambition and instead step into full ownership of their financial lives with clarity, structure, and intention.
MISSION
Redefining Financial Confidence for Women
Through her work and platform, Deanna is on a mission to help women think differently about money, success, and leadership.
She believes that the very traits women are often told to tone down such as ambition, discipline, and risk-taking are the exact strengths that built their success.
Her mission is to help women:
Stop shrinking to fit expectations
Lead their financial lives with confidence
Build wealth with intention
Create lives that feel as good as they look
Because financial confidence isn’t something you’re given.
It’s something you build.
Why Deanna?
Because today’s audiences don’t just want motivation. They want perspective. They want permission. They want a plan. Deanna delivers all three. Her work connects deeply with individuals who are ready to stop operating on autopilot and start leading their next chapter with clarity, courage, and confident ownership. Most of all, she makes people feel seen.
Here’s What Clients Are Saying About Working With Deanna
Real results. Real relationships. Real transformation.
Deanna literally saved my wife and I from financial ruin and an early grave. My employer at that time nearly worked me to death with 18 hour days and nights while trying to ‘force’ me into retirement. It was a very dark time in my 40 year career in telecommunications. My financial advisor at the time projected 5–7 more years of work. I switched to working with Deanna on recommendations from family members. It was the smartest move we ever made. Deanna went to work and a month later - I was able to retire comfortably
- GJ
Above all, I trust her and feel quite comfortable with Deanna. In addition she is constantly updating and expanding her skill sets and providing educational seminars and online videos to keep her clients updated on issues of interest and importance
- JA
Deanna is amazing to work with. She communicates very well with both myself and my husband. She is a person you can trust completely with your finances. We highly recommend her
- PP
Ready to Work With Deanna?
Financial Confidence Speaker empowering high-achieving women to build legacies they love.
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